Fragile Toilet Tissue

Pre-order. First run, limited. Ships 15 September 2026.

Most bathrooms in this country aren't built around paper. There's a shattaf on the wall, and the paper's job comes after — drying, not wiping. It's a different task, and it asks a different thing of the tissue. Strength when wet, not softness when dry.

Almost nothing on the shelf here is made for that. Fragile is.

Three-ply, unscented, virgin pulp, engineered with the wet strength to hold together through the job it's actually given — no pilling, no shedding, nothing left behind. It breaks down properly once it's gone, which in buildings like these matters more than most people think about until it doesn't.

Unscented is deliberate. Fragrance in tissue is a way of covering for the paper. We'd rather the paper were good.

Four finishes

White — a true white, cool and flat. For bathrooms already finished in white, where anything warmer looks like a mistake.

Latte — a warm off-white. Reads as ivory against most marble, and disappears against travertine. The default, and the one most people keep buying.

Cappuccino — a deeper warm neutral. For rooms finished in timber or darker stone, where a pale roll sits too bright.

Terracotta — warm clay. The only one of the four that people comment on, and the reason to keep it for the room that gets looked at.

Specification

Three-ply · Unscented · 100% virgin pulp · High wet strength · Dissolves fully · Embossed and folded in Dubai · 8 and 12 roll packs

How the pre-order works

You're charged in full at checkout. Orders ship from 15 September 2026, and reach you within two days of dispatch, anywhere in the UAE.

The first run is limited. When it's gone, it's gone until the next one — and pre-orders are filled in the order they're placed.

If the date moves, you'll hear from us before it passes rather than after.